RE/MAX versus Alternative Listing Brokers: RE/MAX Attracts Buyers!


Stoffer@OrlandoRealEstate.com

RE/MAX vs. Alternative Brokers
How We Attract Buyers!

RE/MAX	Alternative Brokers
1. Market Dominance: * #1 in United States - Transactions * 115,000+ agents * 7,000+ offices in all 50 states, 65 countries and all continents * Longevity - since 1973	Force in market? National presence? Number of agents? Local only? Years in business?
2. Technology Dominance: * More visitors to REMAX.com * View all listings, regardless of company.	Less visited ccompany website Company centric?
3. Top Consumer Satisfaction: * #1 of all franchised companies * Full-time career professionals * 13+ years average real-estate experience * 23 closed transactions/yr/agent average	Published "track" record of success? Part timers? Beginners? Low producers? 6 years experience - national average 4-9 closed transactions/yr/agent national average
4. National Recognition * One of 30 best-known franchises in the US - Sports (ARCA Speed Races/Long Drive) * Largest corporate "fleet" of hot-air balloons in the world (90+) making 100 million impressions.	National recognition? National trust?
5. National Referral System of Agents * Personal buyer referrals * Corporate buyer referrals	Personal buyer referrals? Corporate buyer referrals?
6. National Relocation System: * RE/MAX relocation	National relocation system?
7. Leading Edge Advertising & CMN Sponsor * National Radio (4 Billion Impressions) * National TV (8 Billion Impressions) * National Print (1 Billion Impressions) * Sports sponsorships (1.2 Billion Impressions) * Children's Miracle Network (CMN), Komen Foundation, Little League - Official Sponsor	Limited/local advertising budget? Charitable sponsor?
8. Committed to Buyer Relocation: * Over 40% of all Certified Relocation Professional (CRP™) are RE/MAX agents	Any CRP's? (national <1%)
9. Committed to Education: * 23% of RE/MAX agents Graduate REALTOR® Institute (GRI) * 20% of RE/MAX agents are Certified Residential Specialist (CRS®)	Any GRI's? (national <9%) Any CRS's? (national <4%)
10. Fully-staffed office support/high visibility site * On-site sales manager, office manager * Accountant, 3 secretaries * Three secretaries * Weekend (Sat. & Sun.) receptionists * Attractive office/conference rooms	Adequate office staff and facilities? Financially stable? Weekend coverage?
11. Dedicated No-Cost Moving Truck	None?

Sources: Consumer Report magazine, Success magazine, 2007 RE/MAX Corporate Report, National Association of REALTORS® (NAR®) Economics & Research Division Report.

If your home is currently listed with another REALTOR®, this is not intended to be a solicitation.

Prepared by the Stoffer/Zeh Team, 2/2008

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2004 Top 10 Sales Associate Web Site Contest Florida Association of Realtors®
Accredited Buyer Representative